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The ASBM
conducts the following
three Job oriented Management
Programs wit the Duration
and Intake capacity, as
mentioned against each
category -
A) PGDM
Two Years Full Time: 120
(Specilization in Four
Streams-HR, Marketing,
Finance & IT)
B) PGDM
- Two Years Full Time
(Marketing): 60
C) PGDM
- Two Years Part-Time:
60
Semester
wise PGDM Two Years Full
Time Regular Course Curriculum
| Semester
- I |
Semester
- II |
| Organizational Behavior |
Marketing
Management |
| Management Accounting |
Financial
Management |
| Managerial Economics |
Research Methodology |
| Statistical &
Quantitative Methods |
Manufacturing
& Operations Management |
| Information Technology
in Management |
Human Resources
Mgt. & Human Resources
Development |
| Basics of Marketing |
Management
Information System |
|
Management in General
and Principle and
Practices of Mgt.
|
Material &
Logistics Management |
| Business Law, Rules
and Procedure |
Hospitality
& Event Management |
|
Semester
- III
|
Semester
- IV |
| Business Ethics
& Corporate Governance
(common sub.) |
Managing for Excellence
(common subject) |
| Business Policy
& Strategic Management
(common sub.) |
Business Environment
& Entrepreneurship
Development (common
sub) |
| Management Control
System (common sub) |
Current Trends in
Management (common
sub) |
| Safety & Disaster
Management (common
sub) |
International Business
Management (common
sub) |
| Personnel Management
(HR - Elective) |
Organizational Development
(HR - Elective) |
| Distribution and
Retail Management
(MKt - Elective) |
International Marketing
(MKT - Elective) |
| Advanced Financial
Management (Fin -
Elective) |
Security Analysis
& Portfolio Management
(Fin - Elective) |
| Basic Application
of IT (IT - Elective) |
Cocepts and Java
Programme (IT Elective) |
| Labour Welfare and
Labour Legislation
(HR - Elective) |
Strategic Human
Resources Management
(HR - Elective) |
| Consumer Behavior
(MKT - Elective) |
Services Marketing
(MKT - Elective) |
| Corporate Tax (Fin
- Elective) |
Advance Money &
Capital Market (Fin
- Elective) |
| Visual Basics and
Oracle (IT - Elective) |
Information System
Audit (IT - Elective) |
| Training & Development
(HR - Elective) |
Industrial Relation
and Case Studies (HR
- Elective) |
| Marketing Research
(MKT - Elective) |
Product & Brand
Management (MKT -
Elective) |
| Banking Management
& Financial Services
- (Fin - Elective) |
International Finance
(Fin - Elective) |
| ERP - Enterprise
Resource Planning
(IT Elective) |
Electronics Commerce
(IT - Elective) |
| Current Trends in
HR Practices (HR -
Elective) |
Management of Changes
(HR - Elective) |
| Integrated Marketing
Communication (MKT
- Elective) |
Sales Management
& Personal Selling
(MKT - Elecive) |
| Risk & Insurance
Management (Fin -
Elective) |
Strategic Financial
Management (Fin -
Elective) |
| Internet Technology
(IT - Elective) |
Software Engineering
(IT - Elective) |
Note:
- Common subjects
are compulsory for all
students.
- Electives are the
subjects of specilizations
offered in four streams
i.e. Finance, Marketing,
Human Resources and
Information Technology.
Co-Curricular
& Extra-Curricular
Activities:
Besides
the structure course syllabi,
a host of co – curricular
and extra- curricular
activities, such
as Seminars, Workshops,
Guest Lectures, Project
/ Field assignments, Industrial
Visits, inter-college
competition, Debates and
presentations, Interaction
with Rural masses and
awareness to social responsibility
and Blood donation Camps
etc. are organized by
the institute round
the year to give supplementary
knowledge and experience
to students. These activities
also help in talent search
and development of all
around personality of
students.
Distinctive Features
of Program:
a) Reorientation
/ Induction Program
- Post admission to PGDM
but before starting of
the academic sessions,
induction program is conducted
involving introduction
and interaction between
senior and junior students,
faculty and students,
awareness of the institutes
to include programs /
activities conducted at
the campus, infrastructures
and facilities available,
knowledge of Pune city,
including location of
various educational institutes,
hospitals, rail and road
heads, airport, food and
eateries corners, places
of historical interests
and other places of importance.
The program aims to provide
knowledge of the institute
and the city in general,
so as to make them feel
comfortable and confident.
b) Career
Counseling (CC)
– This program aims
to provide best career
options available to students,
based on a SWOT analysis
of the student’s
profile and discovery
of his / her innate qualities
and latent talents.
c) Base
Capsule Course (BCC) –
It has different modules
for enhancement of professional/
Current knowledge, development
of Communication skills,
including English and
Foreign Languages, Physical
and mental health, soft
skills and Leadership
Placement Cell:
The ASBM has a well
equipped placement cell
for carrying out placement
activities round the year.
Under the guidance of
a placement Director,
the Placement Committee
works through networking
with Corporate, Public
Sector and Private Enterprises.
It lays emphasis on development
of all around personality
of students, as per the
needs and expectations
of the employers and ensures
100% placements of all
deserving students.
Admission Procedure:
Eligibility
Criteria for Admission:
For PGDM Two Years
Full Time Courses, Graduates
in any stream with minimum
50% marks from any recognized
University/ College.
However, in case of PGDM
two years part time course,
besides 50% minimum marks
from any recognized University
/ College, a minimum three
years of work experience
is a mandatory requirement
Admission Procedure:
Admissions to all of
the above courses have
already started, based
on the scores obtained
in MAT and CAT and
scores obtained in
Group Discussions and
Personal Interviews (GDPI),
which is to be conducted
by the institute.
For the purpose of written
test scores, Alard
Admission Test (AAT),
which is to be treated
at par with those of MAT
and CAT, is tentatively
scheduled to take place
on
Sunday, 21st February
2010.
For detailed information,
please contact Admission
Coordinator on mobile
no +91 98224 37729
Fees Structure:
PGDM Two Years Full
Time - Rs. 2 Lakhs Per
Annum
PGDM Two Years Full
Time (Marketing) - Same
as above
PGDM Part Time - Rs.
35000/- Per Annum
Cancellation of Admission
and Refund of Fees:
Within 15 days after
admission will mean a
50% refund and cancellation
beyond 15 days will mean
no refunds.
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